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Industry Cloud Conviction Area Logo

Conviction Area

Industry Cloud

Vertically-focused companies represent an emerging approach to building cloud companies: focus on an industry and go deep to build lasting customer loyalty.

The Next Wave of Industry Cloud is Data

Vertical, industry-specific software unlocks tremendous value

Emergence has long believed that software tailor-made for the needs of an industry can deliver more value than horizontal software focused on a function.

Traditionally, industry-focused companies have been perceived as “niche plays” because they tended to only offer one application, often built on top of an existing horizontal platform, in a single vertical. Not anymore. Emergence is interested in companies being built to leverage cloud infrastructure and to offer several layers of value in what we have named the "layer the cake" approach. We see tremendous potential in deep domain focus, and we are excited to help build the industry cloud leaders of tomorrow.


"With industry cloud software, data, and services specifically for life sciences, companies can bring products to market faster and more efficiently. Veeva is helping to deliver the flexibility and speed that can advance this essential industry."

Veeva Conviction Page Logo
Peter Gassner
CEO, Veeva

Portfolio companies

Augmedix Conviction Page Logo

Augmedix puts the clinician-patient relationship front and center by delivering industry-leading, ambient medical documentation products to healthcare.

Blend Conviction Page Logo

Blend’s cloud-based platform powers end-to-end customer journeys for any banking product.

Civitas Learning Conviction Page Logo

Civitas Learning delivers technology and services to help more students graduate.

Convex Conviction Page Logo

Convex's mission is to serve as the most important partner to digital-first commercial services businesses.

Doximity Conviction Page Logo

Doximity's mission is to help every physician be more productive so they can provide better healthcare for their patients.

Drivewyze Conviction Page Logo

Drivewyze is the smart mobility services company for the transportation industry.

DroneDeploy Conviction Page Logo

DroneDeploy is transforming the way businesses collect, manage, and interpret reality capture data from drones, 360 cameras, and mobile ground robots.

Eversight Conviction Page Logo

Eversight's software suite unlocks continuous revenue optimization for revenue management, trade marketing, sales, pricing and merchant teams.

Federato Conviction Page Logo

Federato is the RiskOps platform for underwriters.

Hi Marley Conviction Page Logo

Hi Marley enables hassle-free texting across the entire insurance ecosystem.

IrisVR Conviction Page Logo

IrisVR builds powerful VR tools for the trillion dollar architecture, engineering, and construction industries.

project44 Conviction Page Logo

Project44 provides standardized, secure web service API integrations that allow shippers and 3PLs to connect to carriers in real-time.

Restorando Conviction Page Logo

Restorando is Latin America's leading online restaurant reservation platform.

SimpleLegal Conviction Page Logo

SimpleLegal provides a modern legal operations platform for corporate legal departments.

ThreeFlow Conviction Page Logo

ThreeFlow is a Benefits Placement System that allows brokers and carriers to manage the entire placement process in one shared system.

SoundCommerce Conviction Page Logo

The SoundCommerce data platform drives profitable growth, customer experience, and lifetime value across retail systems and channels.

TopHat Conviction Page Logo

Top Hat’s software helps college professors activate classrooms.

TotalExpert Conviction Page Logo

Total Expert helps financial & lending services acquire customers digitally and simply.

Veeva Conviction Page Logo

Veeva Systems is a leader in cloud-based software for the global life sciences industry.

Vymo Conviction Page Logo

Vymo is the Sales Acceleration Platform of choice for leading financial institutions around the globe.

Welltok Conviction Page Logo

Welltok is the leading enterprise SaaS company for consumer health.

Zipline Conviction Page Logo

Zipline is the leading communication and execution platform for retailers who believe in the power of the store experience.