Imagine if every time you wrote something, you knew exactly who was going to respond. Now imagine that you knew why, and you could change your approach to get a different result. It would absolutely change the way you did business.
Textio, a Seattle-based startup, invented augmented writing, which is writing supported by outcomes data in real time. Their first product, Textio Hire, tells you who will reply to your recruiting emails and apply to your job posts. By using Textio Hire, Johnson & Johnson saw a 26% increase in response rates to recruiting email, and 22% more applicants from underrepresented groups.
Textio Hire works by analyzing the hiring outcomes of more than 370M job posts and recruiting emails, and surfaces the language patterns that work, in real time, as you write. Textio was founded in 2014 by Kieran Snyder and Jensen Harris.