Perspectives

How Talent Hack is Powering the Next Generation of Fitness and Wellness Instructors

November 9, 2021

Emergence led 17M Series proud announce investment Talent Hack platform powering fitness wellness creators excited welcome CEO Alexandra Bonetti Head Product Emily Sanford Lebec team family industry dear heart recently became new mother workouts kept sane early months trainer Maria inside look takes run small studio pandemic hit watched instructors struggle stitch together several different software apps order manage business Think Google Sheets scheduling Venmo Paypal collecting payments Youtube tutorials learning basics client acquisitions Zoom virtual sessions list goes know started research tools available audience found surprising huge opportunity U.S alone million training tens millions people work studios self-employed call solopreneurs solutions built solopreneur needs mind painfully clear urgently needed dedicated solution help keep businesses livelihood running Unlike company market Hack's mission serve providing various services streamlining backend finance admin payment processing marketing etc letting focus love teaching importantly believe founder possesses experience expertise exceptional leadership win 10 billion important note building business-in-a-box creating nurturing community trust rely best interest something missing far long investments fitness-tech made expense aiming squeezing disrupting altogether wrong Peloton believes empowering humans behind build large sustainable past decades industry's center gravity saw shift big box gyms Equinox 24-Hour rise boutique Soulcycle CorePower Yoga Rumble Now moved closer individual instructor calls partly due prevalence social media platforms Instagram across industries connect grow audiences coupled pandemic's nudge towards classes fragmented either disciplines feel need like-minded individuals share challenges dreams aspirations fostering education knowledge long-term fruitful relationships success experienced bigger first-hand first-generation Venezuelan immigrant Wharton grad pursued stress anxiety time consultant changed life perspective opened first Bari York 2010 25 Eight years later multiple locations dozens thousands raving fans successfully owning operating faced set use background understands ins outs growing role trainers hence name relentlessly committed helping creator succeed within five seconds meeting break walls ceilings make happen Alexandra's passion deep paired Lebec's strong product-focus winning combination powerful change world process multi-billion dollar generation iconic tech companies CEOs understand target customers unique vantage point represent particularly true amongst diverse groups professionals empathy journey Latina positions incredibly entire Congratulations whole

Promoting Our Values

November 9, 2021

proud announce Lotti Siniscalco Partner Yaz El-Baba Senior Associate always honor promotions ensure members team receive recognition attention outstanding work Emergence reason celebrate reflect exemplary success individual primarily fill ranks within signal strength culture mentoring coaching challenging toward excellence built firm apprenticeship model hiring high-potential associates cultivating immense potential Aside founders every General started junior investment professional nearly decades paid dividends preserving quality collaborative values-based Today exciting moves promoted now distinguished firm's whose hard talent cherish joined 2018 quickly became invaluable member less three years Principal continually amazes strong investor acumen long-term perspective instrumental uncovering compelling unique opportunities leading operational change ability understand complex business structures apply knowledge diligence board table natural leader Lotti's presence commands possesses rare combination IQ EQ makes valued alike everyone meets immigrant Italy passionate using platform support walks life pursue paths entrepreneurship especially women underrepresented minorities entrepreneurs non-traditional backgrounds Driven conviction diversity asset sees target group poised world works explains committed building connective community become next generation enterprise B2B part efforts provides widely-accessible educational on-ramps experiences blog quarterly Female Founder MIP events covers everything actionable pitch advice first-time essentials creating dynamic directors recently led funding Hack's 17 million Series marking software industry's largest fundraises company Latina CEO beginning serves boards High Alpha Whistic observer Convex Oyster Hack Deeply connected longest-held principles strives founder's Important remains focused long term Throughout tenure established truly phenomenal insights wisdom teach 2019 promotion comes impeccable large footprint already made back outsized contributions includes rebuilding deal sourcing infrastructure data-driven methodologies new process accounts 50 percent high-quality flow juggles multitude responsibilities including running firm-wide processes conducting deep technical thematic research impressive qualities brings disciplined ethic honed competitive boxer captain University Michigan Boxing applies 110 concisely put bio Embrace grind carries humility positivity shows people want Currently Maze Palestinian-American grew extended entrepreneurial family global critical sensitivity emerging trends matched generosity spirit lookout ways help around team-oriented persuasion stems though admits seem counterintuitive first glance outside investing solo endeavors Michigan's fought misconception nurturing true team-first approach knowing fighter train learn trained learned peers exceptional rate keeping energized toes Congratulations much-deserved entire mentored challenged cheered

Our Partnership with Convex: The Industry Cloud Platform for Commercial Services

October 12, 2021

Emergence excited officially announce partnership Convex leading industry cloud platform commercial services companies led Convex's Series March 2020 Today company shared news 39 million first met Charlie Blake Brandon Sven 2019 graduated Combinator Given history backing iconic always lookout SaaS businesses potential transform large vertical markets know team began understand vision building software caters huge important quickly became intrigued market big estimates 1 trillion annual global revenue bit radar provide owners include focused HVAC automation security fire safety elevators electrical janitorial industries taken time embrace technology broadly Now however accelerating pace investing trend hastened COVID encouraged types deploy recent survey Gartner found 70 across broad range plan increase investment digital initiatives year result pressures imposed pandemic seen key unlocking transformative demand new product offering tailored needs requires true understanding end users knows translate delightful unique perspective family owns service business grew seeing challenges encountered think better help family's Charlie's combined Blake's management skills Brandon's engineering prowess Sven's operational leadership enabled build fundamentally changes sales teams operate within Atlas elegant application combines robust data buildings industry-specific workflow analytics largest adopted made part customer acquisition account workflows humbled support mission serve partner digital-first last 18 months since started working absolute joy look forward years alongside Congratulations

Hiring For Our Values

October 1, 2021

looking individuals share convictions passion enterprise tech commitment values Emergence grateful year raised sixth core fund ECP VI Opportunity enable continue supporting entrepreneurs part next chapter saw big team changes hired first COO Founding GP Jason Green took step back promoted members celebrated Santi Subotovsky Midas List portfolio companies achieved major milestones Doximity Blend went public Chorus Openpath acquired officially closed firm's 100th investment mission help build generation cloud change world works focus investing early-stage startups approaching 20 years success backing Zoom Bill.com Box Clearco Gusto Salesforce Veeva Yammer others founders Brian Gordon started goal creating different venture capital firm trying everything everybody 2003 strong conviction specific nascent market Software Service SaaS eventually became known say luck agree involved gave bet business model thought never become mainstream Fast forward today every company important right heavily focused people value Strive Partner teams thesis-driven another Drive choose remain hyper-focused original partnering b2b technology helping journey iconic stay true makes handful new investments per disciplined deliver best possible support extends develop founded philosophy recruiting growing partnership within result stronger culture performance day developed grown role mind designed intentional career development program improve investors leaders steward future unique operate collaborative end spectrum example unanimous enthusiasm invest make long haul ups downs wins losses whole intention ensuring Win Run helps prioritize matters always shortcuts phase growth means resonate interested joining want hear Check open roles Careers Page up-to-date latest happenings news events across community please follow LinkedIn emergencecap

Building an Enterprise-Ready Product

September 1, 2021

Solving User vs Chooser Dilemma Last month Salesforce officially closed record-breaking 27B acquisition Slack closing monumental variety reasons Check partner Jake's thoughts move signals evolution towards Deep Collaboration personal favorite marked melding companies completely opposite approaches building early product continues quintessential poster child SaaS businesses top-down outbound selling motion buyer-focused match Meanwhile Stewart Butterfield CEO infamously quoted 2016 SXSW saying interested hiring salespeople help sell confident product's love virality single-handedly continue drive growth Fast forward today Sales team 500 people go 500+ person organization required great meant re-thinking structured prioritized built conversations founders find early-stage grapple balance products end-users enterprise buyer call problem lucky discuss topic leaders Ilan Frank VP Paul Rosania former Sr Director captured questions answers found helpful conversation 1 hire first enterprise-focused manager focus end-user lead long hold need sooner others days critical end users features exact timing different company priority stages happiness team's efforts best experience possible 2 role play purchasing decision moving purchase important bring die-hard advocates champion engaging enterprise-buying discussions Think make hero within provide type magic day life easier truest form activation Finding true event speak louder test data 3 serving several logos smaller retail side business successful strategy gaining traction overgrow pulled crawl walk run working enterprises individuals small teams nailing segments start departmental use cases Finally enough pull handful largest customers build functionality enterprise-wide deployments Warning manage expectations effectively difficult say large potential customer yes oftentimes require bandwidth hinder ability deliver core Remember necessarily mean means now 4 ad-hoc requests prospective frequently asked decide put back burner Structure roadmap series TAM unlocks View certifications certain unlock opportunities base framework decision-making later Always anchor extensible majority near-term future Pro-tip already Advisory Board CAB soon research Instead leverage learn E.g blocking deployment recommended persona invite lowest-level admin typically responsible success gets hands dirty day-to-day management know holding expansion security compliance able point specific seeing Keep mind CAB's group room fit Zoom screen order participants actively engaged detail CABs 7 Tips Effective Gainsight hope decisions thinking delve deeper topics cover Drop note yaz emcap.com comment LinkedIn post pecial thanks contributing expert insights

You’ve Got Investor Mail: How to Write Strong Investor Updates

August 11, 2021

Congratulations raised seed capital handful investors advisors Now go back chasing startup dream Oh wait...now keep updated without overly taxing time importantly engage need help Emergence highly encourage CEOs write monthly company updates share employees easiest bcc focusing business specific asks see 4 email writing hands emails cup tea make copy Investor Update Template follow tips simple effective best include 5 key items 1 North Star Metric NSM topic deserves entire blog post however simply put startup's important everyone focus optimizing leading indicator company's success aligned mission example investment Mya AI recruiter helps enterprise customers identify screen onboard talent Mya's number candidates hired via directly ties streamline recruitment process companies find better fits less work toward Sales secure new contracts increase Customer service faster Product Engineering build features improve algorithms enable convert conversations 2 progress top quarterly goals great goal measurable generally advise startups pick three consistent quarter examples targets Net ACV Bookings Annual Contract Value Churn Rate Promoter Score Engagement Stats Weekly Active User Milestones Hiring Cash Burn 3 Proposed Resolutions section CEO transparent challenges facing general rule thumb wise insight learned resolution along issue course sometimes okay couple Churned 12K MRR lost big last month thought automatically renew since happy competitor undercut renewal won Going forward implemented policy reaching account 10K months prior date office bursting seams fit another person pushing Milton basement signed sublease neighbors people temporary solution look larger space Yikes far updating reward comes ask keys asking easy take action Every least introductions executive hires partners advice feedback good bad hire VP Marketing anyone know candidate understand mid-market demand gen experience selling HR buyer freemium model identified link LinkedIn profile strong potential connected send Hi looking skills firing cylinders think interesting opportunity open connecting featured article Please click Twitter reshare Thanks fun part Thanking support acknowledges effort makes likely nice side benefit stoke flame competition acknowledging others feel pulling weight eager jump prove helping Special Kyle Porter SalesLoft Josh Reeves fantastic incorporated ideas

Backing the First Customer Insights Engine—Our Series A in Retain

August 5, 2021

Today Emergence thrilled announce partnered Retain team support mission help customer-facing teams drive repeatable success pleased lead company's 23 million Series round alongside existing investors Baseline Ventures Upside Partnership Afore Capital firm bullish future enterprises leverage Coaching Networks capture human brilliance make better decisions across organization investments Chorus.ai Textio Guru long-term bets power enterprise network effects domains video writing knowledge management respectively now excited partner creators world's first Customer Insights Engine CIE 23M According Marketing Metrics probability converting 60-70 compared 5-20 new prospects Companies realizing equally important delight customers land ones means spending time right especially valuable provides data-driven need ensure focusing accounts activities matter providing unified view engagement processes applications Unlike self-reporting rigid integrations provide incomplete data seamlessly integrates every browser-based application create detailed picture one-to-one level allowing optimize revenue growth mitigate potential churn privacy-rich focused finding company building identify disseminate best practices among met Eric Chernoff Vlad Shulman immediately impressed passion space Within five minutes meeting ideas flying back forth undeniable grit real sense hunger palpable Besides relevant experience integration LiveRamp true mindset making unbelievable learning machine Co-Founder perfect complement extraordinary technical capabilities product vision knew together build intelligence platform blown away early response proof something big last 12 months 10x'ed base including Salesforce Nielsen Google others made incredible progress experiencing 8x ARR 36x average seat traction evidence ease implementation assembled comes crucial changing blind unsure working parallel running Sales without CRM modern require approach AI strategic strong believers ability augment capacity believe next link workers institutional thrive unlocking amounts value serve talented critical Congratulations entire

Building Better Boards

July 27, 2021

build use board strategically early-stage founder easy underestimate importance directors launching new company focus typically product market customers employees structure strategy members people report right quite built thoughtfully boards play outsized role company's trajectory Strong help leadership teams avoid strategic mistakes helping identify test key hypotheses attract talent land navigate fundraising importantly best CEOs succeed supporting along often challenging lonely journey Emergence fortunate sit number early days IPO article share basics principles founders better inspired event co-hosted Special thanks COO Co-Founder Ann Shepherd contributing discussion expert insights start type exist three types Executive usually CEO sometimes Non-executive including Investors Independent important 1 observer either officially designated unofficial example common junior VCs support senior partner holding seat Despite name observers silent meetings participate discussions voting rights excluded certain sensitive make difference business offer great leverage leader organization whole possess useful skills know worked due diligence eager roll sleeves earlier career hungry prove Lean extra wherever need delighted add value 2 big seed stage companies small consisting cofounder Series startups 3-5 Conventional wisdom says want odd always tiebreaker decisions reality boardroom almost never reached rather discussing issue group reaching decision question roughly third Capital's portfolio changes function instance raises lead investor likely take growing overall size replacing earlier-stage 3 exists governing body functions include overseeing direction reviewing annual operating plan making hiring firing execs setting compensation fiduciary duties towards shareholders meaning must represent interest opposed practice startup Now understand set success shared top four building 4 Think asset liability first-time quarter daunting especially feel hesitant vulnerable dynamic unlocking correctly helps achieve goals eyes hands leveraged toward act sounding leaders enable businesses thrive healthy encourage pull back curtain work together overcome roadblocks become highly productive working sessions done creating busywork 5 Manage transparency trust order turn true essential composed strongest without openness easier said first step selecting individuals strongly aligned values end time requires invest individual relationships outside official meeting times involve constant communication ways monthly email updates weekly phone calls offsites Whatever method choose connect addition faced difficult reveal uncomfortable truth solicit real feedback someone meet Zoom year 6 Assume entering 10-year relationship every member fill seats lifecycle carefully According Harvard Law School Forum Corporate Governance average tenure position nearly 10 years adding ask ready person next stress fit process pit stomach pulling dial genuinely excited speak energy drained conversation recommend prospective extensively agreeing formalize particular finding going tough afraid backchannel thoughtful questions read lines Ensuring easily undone friends see eye-to-eye fact diverse perspectives push significantly improve decision-making subsequent health However determine communicate pressure high-stress situations Lastly confident vision foreseeable future courting Principal fund rest team firm's culture likelihood leaving firm leave replacement 7 diversity gaps invested part management external purpose bringing conduct gap analysis across considering 2-3 longer-term Consider areas expertise competencies road ahead current bring table account Functional i.e Sales Marketing etc Industry model Customer empathy Experience scaling several Unfortunately shortcomings far Her's second Crunchbase Emergence-backed Gender Private revealed 2021 percentage US-based least 100M venture funding woman rose 40 last 51 progress dramatic deficit study racial ethnic held women color contrast S&P 500 female non-binary address disparities beginning granting ideal notes encouraging trend past traditionally added leading IPOs seeing increasing find highest impact look immediate networks 80 tech sourced personal instead search firms tend similar experiences CFOs backgrounds demographic profiles existing Conducting broader increase chances strengthen grow Keep mind significant commitments month activities interviewing hires critical commit expectation perfect starting art muscle learn communicating transparently business's performance long-term looking designing filling Please follow LinkedIn upcoming events involved community Thank

Blend Goes Public

July 16, 2021

Congratulations Blend Initial Public Offering Today becomes company milestone culmination years hard work part team relentless pursuit company's founding vision financial services industry notoriously difficult navigate young especially sells world's largest banks Blend's founders Nima Ghamsari Erin Collard Eugene Marinelli Rosco Hill knew time started 2012 transforming mortgage process easy However believed right make massive impact homebuyers early days worked small office less-than-glamorous stretch Mission Street San Francisco remember meeting first threadbare basement sofa coffee table else became regular place catch particularly interested gathering perspective Cloud thesis learned involvement Veeva Systems help built go back forth specifics build importance standing firm pricing think layering cake new product features engineer training insight technology improve experience firsthand country's lenders expertise spent Palantir aftermath 2008 crisis saw antiquated software processes authentic lived proved critical products tough market Nima's personal story made special Witnessing profound homeownership family's life wanted easier others know better genuine motivation behind desire transform parents immigrated U.S Iran child family dream owning home unfamiliar complexities path toward buying house country kind bank employee helped become homeowners road point today's IPO always took prove possible gain trust institutions Thankfully found partner 2017 Since Emergence watched persevered knocked barrier now powering substantial portion Investors sometimes reluctant tackle entrenched industries problems complex require capital solve never shied away big challenges courage persistence paid deeply grateful partners journey excited support continues pursue bringing simplicity transparency entire

Doximity Rings the Bell

June 24, 2021

Congratulations Doximity Initial Public Offering embodiment company stayed true mission since day help every physician productive provide better care patients crafted founding team cares deeply making real difference healthcare industry Today celebrating milestone reflects far come terms vision reality Ifirst met Jeff Tangney late 2010 pitched network professionals Jeff's idea based learnings time Co-Founder Epocrates first productivity applications physicians discovered difficult find doctors refer important referrals order deliver best patient left inspired create solve problem teamed Shari Buck Nate Gross ground adept turning headed Doximity's product engineering organizations doctor brought deep understanding clinical world group Together formed powerful trio ability craft amazing products continuous voice customer partners learned imagined impact make knew wanted part journey lucky chance lead Series early 2011 founders clear partnered fulfill put workers needs meant take generate revenue recall phone call raising upfront company's priorities though know materialize insistence focusing building possible platform convinced invest earliest stage Nate's singular focus extremely rare technology core insight want build software works something people actually use easy adopt utilize foisted upon practice hospital work often clunky slow purpose-built worker's lives easier rather tasks billing record-keeping Figuring always decisions isolation philosophy took product-building relentless iteration added new features user feedback gathered annual advisory board meetings included dozens sat nearly watched ideas came ended cutting room floor Instead rose top priority list made roadmap never seen place emphasis end-user speaking feel ten years partnership began now dedication communities paid used 80 U.S 50 percent nurse practitioners assistants 90 graduating medical students original inspiration expanded include range productivity-boosting career-enhancing secure messaging telehealth comprehensive newsfeed job search offerings hoped success truly useful solutions translated fast growing profitable business marks beginning next chapter becomes proud reaches Emergence aim partner companies changing grateful able support along IPO look forward continuing continue empower entire Read CNBC surges 69 NYSE debut values health-tech 4.6 billion