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Why Do Startups Fail...

Doug LandisGrowth Partner

Want to know two reasons why companies fail? Listen to the latest episode of Make It Happen Mondays with John Barrows, sales trainer to the top tech companies around the world & Doug Landis, growth partner at Emergence Capital.

Key takeaways from this discussion: Look Beyond Total Addressable Market (TAM) and nail down your Serviceable Addressable Market. Understand who is willing to buy and what they are willing to pay as a part of your ideal customer profile. Build a strong, balanced leadership team: culture focused /process focused, tech builder/deal maker.