VigLink

Oliver Roup, CEO
Investor
Kevin Spain
Founded
2009
Partnered
2011
Status
Private

At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers’ words, without need for an ad.

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now.

Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 2 million sites and apps, as well as an advertiser network of over 70,000 brands and merchants.