Reactor Data is a low code intelligent pipeline that connects and models data so business stakeholders can optimize business functions and decisions. The platform allows for advanced data onboarding and modeling and includes comprehensive pre-built analytical data models for key retail functions like acquisition and retention marketing, and merchandising and operations. It also provides natively integrated analytics and data activation.

Reactor is the fastest, most efficient path to useful data models ready for generative AI, analytics and activation. Reactor creates business-ready data from all of your systems and applications, landed in modern cloud data warehouses like Databricks, Snowflake and Google BigQuery. Reactor renders quality data that is natively accessible for Large Language Model (LLM) platforms such as Snowflake Cortex, Google Gemini on Vertex AI and Databricks Mosaic – critical to fast, low-cost generative AI enablement for businesses.

Reactor is built for companies of any size or complexity. Reactor, formerly SoundCommerce, transforms companies’ unique data infrastructures into easy-to-use, no-code environments that are accessible to everyone in the organization — no engineering degree required.

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