Cristina Ashbaugh

Cristina is Emergence's first Head of Content. After working in public affairs for the state government and governor of Massachusetts, Cristina realized her real passion lies in the private sector. She began her career in content at a seed-stage startup operating out of a tiny San Francisco apartment, and later helped build content from the ground up at Reflektive and Samsara.

With experience working for companies at the seed through IPO stages, Cristina is fascinated by everything it takes to build a successful, profitable company.

At Emergence, she partners with the investment and platform teams to build content that supports portfolio founders along their journeys to building iconic software companies. As software continues to power the world, Cristina is excited to develop and share the firm’s SaaS thesis areas with the broader tech community.

Cristina holds a BS in Marketing Communications and minors in political and environmental science from Emerson College. She is an avid runner, cyclist, and skier, and most weekends you can find her on the steep trails of Marin County or the slushy slopes of north Lake Tahoe.