What We Look For
Our decision to invest rests on our unanimous enthusiasm for a business and the people who will drive its success. When we meet an entrepreneur, there are a few things we want to quickly understand. The answers to these questions tell us whether there may be a match between a company and Emergence.
Are you chasing one rabbit?
Our firm has been built around the principle that tight focus improves the odds of success.
Is your company pursuing a market supernova?
The biggest businesses are built in markets that are experiencing explosive growth.
Does anyone care?
Companies are easiest to grow when they solve a critical problem.
Are they singing your praises yet?
Paying customers who are raving fans are the surest sign that you’re on to something.
If you put $1 in, how much comes out?
Positive unit economics, and capital efficiency, are important to building lasting companies.
Are you a talent magnet?
Great companies are built by exceptional people.
Do you get giddy when your customers are delighted?
In technology-enabled services companies, you earn your customers’ business every day.
What makes a successful technology-enabled services company?
- A company that leverages technology internally to deliver a service, rather than selling technology
- A recurring revenue model with low implementation friction and high scalability
- An infrastructure that exists completely outside the customer premises, thereby reducing their IT load
- A business that earns customer satisfaction every day